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Webdesign by Karen Sokolow.

© 2014 The L.I.S.A. Project NYC. Proudly created with Wix.com. 

Wayne Rada



Comedy producer/manager Wayne, an art collector and enthusiast, created the Art of Comedy. A mural art project that expanded the comedy experience through humorous art for the 2012 New York Comedy Festival. For the project we needed a location. Little Italy a historic neighborhood, which couldn't put up advertising on their walls, but they could put up mural art, was perfect! Working with street artists GILF!, Hanksy and the master Ron English, creating 7 murals. The Art of Comedy came to life, but with one very big unexpected guest, Hurricane Sandy. 


Lower Manhattan was devastated, slowly coming back to life. The Little Italy merchants noticed an overwhelming interest in the art. Seeing the power of the murals, Wayne asked to coordinate more. One lead to another, and realizing he had created something very special, he applied structure, focus and gave the art program direction. Giving it a name with a nod to its roots on Mulberry Street the Little Italy Street Art Project NYC was born, but we use L.I.S.A. for short. Since then in under two years L.I.S.A. Project NYC has produced over 40 murals through out Downtown,  and in doing so creating Manhattan's only mural district. With ambition to create more opportunities for artists in different mediums, he's working tirelessly to create the Lower Manhattan Arts Festival. New York City, specifically Lower Manhattan is the nexus of the universe for the arts, it deserves a visual arts festival worthy of that distinction.





Lead Graphic Design


ZeroProductivity who also goes by the name "Z" is a Brooklyn based street artist whose work focuses on graphic design, illustration, photography and digital art. His work has appeared in exhibitions and events at notable establishments such as the Brooklyn Historical Society, Brooklyn Museum Shop, City Reliquary, The High Line, the Museum of Modern Art Design Store and myplasticheart. He also represent the company Boundless Brooklyn as a featured artist at company events and live demos. One of his digital artworks is also permanently featured on Microsoft's Xbox One video game console worldwide as a selectable gamerpic. 


He is known for his pigeon cartoon characters. His pigeon character came from his love for birds. One day he thought about creating a character that would represent himself as an individual so he went online to do some research and with gray being my favorite color, "Z" looked up animals that had mostly gray pigmentation and found dogs, cats, elephants, rhinos, koalas, wolves, seals and sharks. He then narrowed it down to animals most closely associated with NYC and pigeons, rats, squirrels, and mice popped up. From there "Z" automatically went with pigeons because they are often overlooked, seen as a pest and give off the underdog status. This was before he knew about Jeff Staple. When "Z" found out about his design, he thought “oh shit”, what am he's going to do now? Going off the cuff, "Z" made his pigeon design cartoony that can display a wide range different facial expressions and poses, significantly differentiating from JS’s realistic-looking pigeon design.







Rey Rosa

Co-Founder/Chief Operating Officer


International artist Rey “The DRiF” Rosa is a Latin American, abstract expressionist, muralist & photographer born and raised in Bronx, New York, Family from San Juan, PR. Since the age of 14, he has always had a fervor for different fields of creative expression from choir to culinary arts to sound engineering. His relationship with street-art started in 2010 after a near-death experience.  During frequent visits to the hospital, he discovered the street-art collective “TrustoCorp.” Inspired, he began seeking out more street-art, studying and documenting it. 

When photographing street-art wasn’t enough, The DRiF joined The L.I.S.A. Project NYC to get closer to street-art and help create opportunities for these amazing artists. As he worked more and more with them, The DRiF found the confidence and was encouraged by the very artist he was documenting to start creating his own work and putting it on the street. His characters “The Pals” were a hit and led him to his more current abstract work. Influences include Jackson Pollock, Hua Tunan, Mr. Jago, Nosego, Gerhard Richter, Henri Matisse. CRASH and Conor Harrington.


The DRiF is also the COO and Official Photographer & Social Media Director for The L.I.S.A. Project NYC & co-founder of  The LoMan Art Fest. His work has been exhibited at the Brooklyn Museum along with a live demo and in group shows in Montreal, New York City, Dublin and for Art Basel Miami 2014 and the LoMan Arts Festival in August 2015. Rey had the honor of creating a tribute mural for the victims of the Orlando terror attack w/ the artist GILF for NYC PRIDE WEEK 2016 for Heritage of Pride Charity along the parade route.

The DR¡F also was pert of a campaign introducing Tommy Hilfiger Denim to the USA w/ Graffitti legend John” CRASH” Matos and a mural for Fashion week 2016 for Wilhelmina Models Agency 

Recently DRiF was commission to do an interior mural for Douglas Elliman Real Estate Firm for the openeing of Newest office in Tribeca.



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